Life Insurance.
Trusted Care.

Help protect your child with whole life insurance.Give your child or grandchild the Grow Up Plan to ensure they have quality whole life insurance protection that can last a lifetime.

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    Coverage that doubles

    Your child or grandchild’s Grow-Up® Plan coverage will automatically double at no extra cost. Give them $50,000 in coverage today and watch it become $100,000 during age 18.

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    Build cash value

    The Grow-Up® Plan builds cash value with each monthly payment to help create a nest egg for your child or grandchild's future. They can then borrow against it to help out with unexpected expenses.*

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    Guaranteed coverage

    Your child or grandchild will enjoy a lifetime of life insurance protection. Plus they'll have the right to buy more coverage as an adult at the standard adult rate, regardless of health or occupation.

Lock in their childhood rate today

Modern solution

When you give the Grow-Up® Plan, you're giving the gift of a locked-in childhood premium. It will never go up as long as premiums are paid in full. Coverage starts for as little as pennies a day.

How to Buy Your Child Life Insurance

  • Get your free quote

    Just answer 4 simple questions to get your free quote immediately. If you like what you see, you can apply for the Grow-Up® Plan right now online with our quick and easy application process.

  • Apply online or by phone

    Getting the Grow-Up® Plan is easy. Just answer a few simple questions about yourself and your child or grandchild and you’re done. Once submitted, we’ll let you know when your application is approved. More than 75% of applications are approved in seconds.

  • Make your first payment

    Pay online today using your checking/savings account or credit/debit card. You can save up to 10% on your monthly premiums by signing up for EasyPay to have your payments automatically deducted from your checking or savings account each month.

Testimonials Grid

I've had my policies for 28 yrs & another for 25 yrs,I wouldn't think of using another company.The are very resposive.I have my 1st grandchild on the way and will most definitely be getting....

MOMTOMINE

This is great product for grandparents to use to help with needed items for school or etc,and it is cost effective.

GrannyMC

I've been a customer for long time and a very satisfied customer.

Murphy10

Wonderful product, had it for years and love it.Reasonable and easy to understand.Easy to talk to personel if don't understand.Love instant pay.

kmsc

I am thankful that my MOM got this Grow plan for me and will recomend to my friends.

Jann33

This product has great features such as ease of making payments and borrowing when needed.

Polo
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Frequent Asked Questions

The Gerber Life Grow-Up® Plan is a children’s whole life insurance policy that can provide lifelong insurance protection for your child or grandchild, as long as premiums are paid. It offers financial protection by providing $5,000 to 50,000 of whole life insurance coverage while also building cash value over time to help provide a nest egg for the future. All for as little as pennies a day!
The Grow-Up® Plan’s coverage amount doubles when your child is 18 years of age – so a $25,000 policy becomes $50,000 – at no extra cost. And it also guarantees your child the option to purchase additional life insurance coverage as an adult, regardless of future health or occupation.
The Grow-Up® Plan is the whole life insurance policy that grows with your child or grandchild to provide a lifetime of protection.
Parents, grandparents or permanent legal guardians can purchase a Gerber Life Grow-Up® Plan for their little ones. It’s not just a smart financial option and easy way to get peace of mind, it’s a gift that offers a lifetime of protection.
Your child needs you to provide food, shelter and unconditional love. But in terms of important wants for your child, giving them the gift of whole life insurance while they’re young is right up there for many parents. With the Grow-Up® Plan, parents get the peace of mind knowing their child can always have whole life insurance with cash value that builds the longer they have it. And as long as their premiums are paid, their coverage can never be taken away from them.
The Grow-Up® Plan can cost as little as pennies a day. The actual premium amount will depend on the age of your child or grandchild when the policy is purchased, how much coverage you get, and the state you live in. Premiums can start as low as $3.27 a month for $5,000 in coverage for a child less than a year old (with automatic deduction from a checking or savings account).
You apply for your child’s Grow-Up® Plan and are the policyholder, paying the monthly premium until your child turns 21 years of age. When your child turns 21, he or she becomes the policyholder and can continue the policy and pay the premiums or surrender the policy to receive the accumulated cash value.
If your child keeps the policy as an adult, he or she will also have the guaranteed option to purchase additional whole life insurance coverage at current standard adult rates, regardless of future health or occupation.

Help protect your child with whole life insurance!

Get My Free Quote